Amy DeHart Design
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Goldwin Goldsmith Guild

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Logo and brand identity

Goldwin Goldsmith Guild

 
 

In 1939, The University of Kansas established an Architecture Department
and appointed its first Professor and Chair, Goldwin Goldsmith.

The Goldwin Goldsmith Guild needed a brand to reflect a contemporary aesthetic while embracing the history and prestige of its namesake. Inspired by both the University and School branding, my design direction was chosen out of 20 presented to serve as the official visual identity of the Guild and was presented at the first annual Goldwin Goldsmith Guild dinner.

 
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 Iconography inspired by Goldwin Goldsmith's famous glasses, tandem bicycle, and the windows of Marvin Hall.

Iconography inspired by Goldwin Goldsmith's famous glasses, tandem bicycle, and the windows of Marvin Hall.

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 Using premium paper and gold foil accents help convey the prestige of the organization.

Using premium paper and gold foil accents help convey the prestige of the organization.